Saturday, July 18, 2009

Innovation Quick Hits - Drivers License Innovation

Kudos to the State of Georgia on a simple, effective innovation that costs nothing, solves a problem and helps enforce the law. In a recent Atlanta newspaper article, the folks that produce the drivers license are revamping the look for the first time in like 13+ years. What got me wasn't the new holographic or anti-forging technology and the like, which we've come to expect, but something much simpler I didn't expect. For carding purposes, they are going to print the license vertically for licensees under 21 and horizontally for those over 21. This is a great example of a simple innovation that helps everyone from bar owners to the police to identify underage drivers. What a great idea! (unless you're the teenager).

1 comment:

  1. The true value of information is where the format adds information as well as the contents of the format.

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